As healthcare professionals, we’ve likely heard the staggering statistics on the Baby Boomer generation and how they are changing the way healthcare marketers communicate.
32% have a smartphone
42% use social networking sites
54% looked online for health information last year
The loud message for post-acute care providers is that your patient’s health AND digital acumen is changing, prompting SNFs to think differently about how they influence this savvy demographic.
How do I meet their needs? It’s about thriving… not aging.
The Baby Boomer generation is not slowing down, rather they are active and engaged in their everyday life with a drive to live and not age. With their growing involvement in fitness and a passion for staying active, coupled with their heavy use of the internet, this generation drives a shift in how post-acute care providers need to market themselves.