THE DIGITAL PATIENT JOURNEY: ATTRACTING SAVVY BABY BOOMERS TO YOUR SNF.

Updated: Oct 9, 2019

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As healthcare professionals, we’ve likely heard the staggering statistics on the Baby Boomer generation and how they are changing the way healthcare marketers communicate.  

The loud message for post-acute care providers is that your patient’s health AND digital acumen is changing, prompting SNFs to think differently about how they influence this savvy demographic. 


How do I meet their needs?  It’s about thriving… not aging.

The Baby Boomer generation is not slowing down, rather they are active and engaged in their everyday life with a drive to live and not age.  With their growing involvement in fitness and a passion for staying active, coupled with their heavy use of the internet, this generation drives a shift in how post-acute care providers need to market themselves.